Good branding is at the heart of any good business, but most of the branding advice you’ll find online or in person is about making sure that your brand remains consistent in your marketing efforts, or gets improved, if it's already established. What happens if your business has never developed a brand, or if you’re just starting out, trying to build a business from scratch?
The latter effort isn’t going to be easy, but it certainly is possible -- even for a non-professional. Eventually, you’ll have to enlist the help of an experienced professional (either an in-house creative director or external marketing agency). But when it comes to establishing the core features and qualities of your brand, all you need is a little time, a little research and an in-depth understanding of how your company operates. Here are six considerations.